CHALLENGES

With a growing number of companies relocating their headquarters to Texas, Texas Children’s Hospital saw an opportunity to introduce itself to these businesses in a memorable way. They wanted to create a welcome kit that not only showcased Texas pride but also reinforced their brand presence within the Houston community. The challenge was to curate a high-quality, Texas-themed selection of promotional items that would leave a lasting impression while staying within budget constraints.

SOLUTIONS

Texas Children’s partnered with Brand IQ to develop a thoughtful and cost-effective solution. Brand IQ sourced and supplied Texas-themed promotional products, including:

• Custom-designed mugs with a full wrap & bottom imprint
• Wooden cutting boards shaped like the state of Texas
• Custom-branded playing cards
• Texas Children’s Hospital logo & Texas shaped pins

To maximize cost savings, Texas Children’s handled the assembly of the kits in-house. Each kit was packaged in a clean white box, sealed with a custom-branded sticker, ensuring a polished and professional presentation.

RESULTS

The Texas-themed kits were well-received by newly relocated companies, creating a warm and engaging introduction to Texas Children’s Hospital. The unique and custom-decorated promotional products helped establish goodwill, strengthen brand recognition, and foster new business relationships. By sourcing cost-effective items and managing assembly in-house, Texas Children’s successfully executed a strategic outreach initiative while staying within budget.