Schlumberger rebranded as SLB in October of 2022. The rebrand was centered around the company’s shift from being an oilfield services company to a global technology company that focuses on energy innovation. To support this big change, SLB approached Brand IQ to create a Brand Box so that the Brand Ambassadors around the world would have the approved expectations for quality, imprint size, color, & materials for items on all orders placed outside their company store in relation to the new branding guidelines.

SLB BRAND BOXES

The idea was that once these new items were selected, they would be kitted and distributed to SLB locations around the world. Brand IQ meticulously reviewed hundreds of products to find ones that met aesthetic and sustainable guidelines set forth by SLB.

Once the promotional items were chosen, we sourced a custom-fitted white display box with magnetic closure and arranged everything so that the SLB logo was shown on every product when unboxing. Because sustainability is at the forefront of SLB’s core values, they didn’t want traditional “filler” to be used so instead we utilized a recycled, expandable paper to bring all the items closer to the top of the box and to prevent any shifting during transit.

Brand IQ packaged everything and sent it to our contact for final approval before shipping 50 of these boxes domestically and internationally, coordinating with the logistics team to ensure all required documentation to clear customs.

RESULTS

All boxes sent cleared customs, arrived on time, and were still packed the way they were when they left our warehouse. SLB recipients loved the new items and the overall kit.

 

Brand Box Contents: Adidas Sport Polo, Adidas Women’s Performance Polo, T-Shirt, Atlantis Sustainable Cap, Insulated Water Bottle, Junior Tally Book, Recycled Paper Journal, Retractable Badge Reel, Polyester Lanyard, Aruba Pen, Glacio Metal Pen