Hines was working diligently to grow their firm and add a redesigned investment management business to the mix – something they call ‘OneHines’. They had a colleague make the comment “While I was aware of Hines’ stellar reputation, it isn’t until now that I’ve gotten to really understand the strength of the firm. And now I see you have a Ferrari in the garage that you’ve not taken out on the road yet.” This then became the symbol for what was to come. As Hines closed in on reaching their first big milestone in this new venture, they turned to Brand IQ to commemorate the occasion.
Solutions
Brand IQ sourced replica Ferrari model cars, pairing them with a sleek, black base that reads “The Power of OneHines”, a heartfelt note from and custom packaging that features the Ferrari logo and the phrase “The Ferrari is Out of the Garage”.
Results
Brand IQ has had 180 of these unique items created and is currently sending them out to all the recipients.
