Basintek was in the process of rebranding to Abaco Drilling Technologies. They wanted an executive gift that represented their strong presence in drilling technology.

Solutions

We primarily presented high-end technology ideas from different vendors that could then be kitted together in a nice gift box. We also wanted to utilize a video brochure to provide custom messaging for the recipients. We recommended a leather wireless charging mouse pad, wireless speaker with leather wrap, a laser engraved executive pen and custom 5″ x 7″ video brochure with 4.3″ screen.

Results

We produced four branded Items and a custom branded box with foam cutouts to hold the items firmly in place for the best unboxing experience possible. The box and its contents was presented with a letter from the CEO and sent out to the top 200 clients to introduce them to the new brand. In addition, we created 20 sets for international clients with slightly different products. The customers felt the new brand represented Abaco’s move to more technology driven solutions.