Cigna wanted to put together a mail out promotion to remind clients at a large school district that they were over due for their 6 month check-up. They wanted something dental related, but was also fun and engaging being that a lot of people had missed their appointments due to COVID-19.

Solutions

Brand IQ suggested a dental themed kit packaged in a custom Cigna branded box. Our team sourced all the contents: toothbrush, travel toothbrush, travel mouthwash, floss and tooth-shaped stress reliever. A custom printed card was also included to provide important tips to keep your mouth healthy between cleanings and information on how to learn more about their dental health plans.

Results

The kit was well received by the recipients of it and there was scheduling influx for more than two weeks after the mailing of the kits.