The Society of Petroleum Engineers Annual Technical Conference Exhibition SPE-ATCE was being hosted in Dubai and the client wanted something culturally significant to act as a giveaway. In past years. The client had done Bluetooth speaker water bottles when the event had been held in Calgary, Canada and a toy bike for the Bike For Amsterdam conference held in Denver, CO.
Solutions
Brand IQ began by researching the conference and Dubai’s culture. We determined that the Ferrari is very popular there and suggested creating a custom, Abaco branded replica. We also like this idea because we knew that it would easily clear customs during shipment. The client loved the idea and we sourced a vendor that could complete the project.
Results
Brand IQ had 150 of these custom toy cars produced and sent over to Dubai ahead of the conference. It was very well received and drove interest to their booth.
